Anthropologist Helen Fisher, author of "Why We Love," studied the brain circuitry that makes falling in love the intense, passionate emotion it is. She found that the brain sees romantic love as a reward, stimulating activity in the same areas that light up when a person seeks any kind of a reward, whether it's chocolate, money or drugs.
"It became apparent to me that romantic love was a drive -- a drive as strong as thirst, as hunger. People live for love, they kill for love, they die for love, they sing about love," Fisher said.
http://www.cnn.com/2006/HEALTH/conditions/02/14/science.of.love/index.html
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