From the article:
Somebody asked me the other day how I can be endlessly coming up with ideas for products, that they would in my situation be worrying about their ideas running out one day. This got me thinking as I believe it is possible for anyone and everyone to be creative - we all get given a box of crayons in Kindergarten, yet some of us make it our job and others go for something different. Yes, I suppose you could say that there are special skills required to be a designer or a creative person, but ultimately I believe it is down to how we think about stuff and how much we open ourselves up to making odd links between seemingly unrelated things. For this to be effective you need to be constantly feeding your mind with information, films, books, good stuff that makes you always learn more. However, I also think that the following eight ways of approaching problems encourage you to think productively, rather than reproductively, in order to arrive at solutions.
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